The problem with running Ads, SEO, and PR in silos, and how to unify them
Most marketing budgets contain a silent structural flaw. Paid search, organic, and earned media are each delivering results in isolation, but working against each other where it counts. Here is what that costs, and how to fix it. Most marketing teams are good at their individual disciplines. The paid search team knows its platforms. The […]
Paid Search vs Paid Social: How to choose the right channel mix for your business
Stop treating paid search and paid social as rivals. They solve different problems. The question isn’t which one is better; it’s knowing which one you need right now, and how much of each. Here’s the short version. Paid search captures demand that already exists. Paid social creates demand that doesn’t yet exist. If people are […]