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Category: SEO

How to get cited by ChatGPT, Gemini, Perplexity and Claude

Your next customer is not going to Google you. They are going to ask an AI. And if that AI does not mention your brand, you have already lost the deal before it started. This is not a prediction. It is happening now. Research from 6sense found that 94% of B2B buyers used large language […]

The Real Difference Between SEO, AEO, and GEO in 2026

Three letters can reshape a marketing plan. Swap the S for an A or a G, and suddenly you have a strategy half your competitors are trying to decode, and the other half are quietly ignoring. In 202,6 the acronyms matter, but not for the reasons most agencies are selling them. At GKJ Consulting, we […]

What Is AEO and GEO? And Why Every Marketing Director Needs to Know

The rules of search have changed. Not gradually. Fundamentally. If you are still measuring marketing performance purely through Google rankings and organic click rates, you are already behind a shift that is reshaping how buyers find businesses, compare solutions, and make decisions. AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are not buzzwords invented […]

Why your marketing spend feels like a black hole (and how to fix it)

You’re spending on marketing. Campaigns are running, the agency is sending reports, and everyone looks busy. But when someone asks you what’s actually driving growth, you can’t give a clean answer. That’s the black hole. And it’s more common than most marketing directors want to admit. The fix is simpler than you’d think You don’t […]

Zero-click search is stealing your traffic. Here’s how to fight back.

Google now answers more questions before users ever reach your website. Understanding zero-click search and how to adapt your strategy around it is one of the most important challenges in modern SEO. Picture this: a potential customer searches “how often should I review my business strategy”. Google immediately surfaces a featured snippet at the very […]