Customer onboarding flows that reduce churn in the first 90 days
Most SaaS and subscription businesses lose more customers in the first 90 days than at any other point in the lifecycle. Get those three months wrong and your CAC payback becomes a leaky bucket. Get them right and you compound revenue for years. Here is what the data actually says, and what works in practice. […]
How to Build a Data-Driven Customer Acquisition Strategy From Scratch
Opinion and gut instinct got marketing teams this far. They will not take them where they need to go next. Here is a practitioner’s framework for building an acquisition that compounds. Most customer acquisition strategies fail for the same reason: they are built around channels instead of data. A business picks paid search, or LinkedIn, […]