AI in Marketing: What Is Actually Working in 2026 and What Is Expensive Noise
A clear position from the outset. At GKJ Consulting, we are advocates of AI in marketing. We use it. We recommend it. We see it deliver real commercial outcomes for clients every quarter. But our position is unambiguous on the question that matters most. AI should be used because it is fit for purpose, never […]
AI-Generated Video for Product Marketing: Is It Right for Your Brand?
The conversation around AI video in marketing has a habit of starting in the wrong place. Too many articles frame it as a question of trust: do consumers accept AI-generated content? But that is not the right question. Audiences have never cared how a visual was produced. They care whether it moves them, informs them, […]
AI in marketing and advertising: enhancing creativity, not replacing it
See how AI enhances marketing and advertising: better insights, faster ideation and smarter optimisation, so creatives focus on ideas, not busywork